Fresh Produce Packing and Sales Company
To ensure and maintain client confidentiality, our client’s name is excluded from this case study and instead, our client is referred to as Fresh Fruit Co.
Background

Financial Discovery
Challenge
A major challenge arose when the other 40% owner of Fresh Fruit Co. refused to provide a personal guarantee, a common requirement for many lenders to offer a credit line. This refusal led to initial rejections from three potential lenders interested in our client’s market.
Strategic Approach
Given the situation, we targeted banks and alternative lenders familiar with the agricultural sector and comfortable using farmland as collateral. Many banks lack experience in ag lending and find it difficult to value farmland and manage income fluctuations from various crops.
Solution

Results
Solution
With sufficient liquidity in place, our next objectives we worked with the client on include:
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Implementing robust labor and materials cost tracking dashboards to inform better pricing decisions for packing services.
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Introducing new charges for variable activities in packing services to cover cost overruns beyond the client’s control.
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